The following three case studies are typical of most Promote-A-Book Clients and their results. All three were already successful and "visible" prior to engaging us. And all of them achieved explosive success thanks to their strategically planned campaign. Their best seller success increased business, raised their profiles, elevated their status (and fees) as speakers, and allowed them to diversify their work and continue to make a difference.
Case Study #1: Roy H. Williams, aka The Wizard of Ads
Before the Campaign
Roy Williams already had a successful book launch before Michael Drew and Promote A Book took on Roy’s follow-up. Roy’s first book, The Wizard of Ads, sold well, and established him as a name, as someone who was both insightful and unconventional in his outlook toward communication. At the time, Roy’s agency, Williams Marketing, was the 8th-largest buyer of radio advertising in North America. Roy himself had become the highest-paid speaker in his industry. Between September 1998 and 1999, he gave 50 keynote presentations, earning $5,000 for each.Read Case Studies
Case Study #2: Ivan Misner – Master of Networking
Before the Campaign
Ivan Misner, the founder of BNI (Business Network International), the world’s largest business-referral organization, wanted to incentivize BNI’s 30,000 members and franchisees worldwide to increase the organization’s numbers. BNI is a franchised organization. Because of its structure, BNI members are incentivized, by leads, to grow their respective chapters; and, there is no competition in chapters, as there are no members from duplicate or competing companies.Read Case Studies
Case Study #3: Jordan Rubin – The Maker’s Diet
Before the Campaign
Jordan Rubin is the founder and former owner of Garden of Life, a nutraceutical company in West Palm Beach, Florida. Garden of Life products can be found in most health and supplement stores like GNC, Whole Foods etc., covering categories that include:
Digestive Health, Foundational Nutrition, Immunity Support, Living Nutrients And Many Others
More than 70% of Garden of Life’s $19 million in annual revenue in 2003-2004 came from online sales, based on an average purchase of $50 . The company wanted to expand its market exposure and increase the average amount clients spent on monthly product purchases to $100.Read Case Studies
“No one can guarantee that your book will become a best seller, but having Michael Drew as your promotional partner is like having Tiger Woods as your golf partner. Your chances of winning increase dramatically.”
“You can dream all you’d like about seeing your book and your name at the top of a best-seller list. You can write a fantastic book. You can scramble, bleed and beat yourself up marketing that book. None of that guarantees you’ll make any best-seller list. Neither does hiring Michael Drew.”
“I asked Michael Drew to help me with promoting my book, Masters of Networking, and he comes up with a world record in book marketing! Because of Michael, we broke the world record for most book signings in more than one city on the same day (56 cities). He can out-brainstorm, he can out-manage, he can out-plan, and he can out-do anybody I know in book marketing.”
"How do you make the New York Times, USA Today, Wall Street Journal and Amazon.com best-seller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Listen to Mike Drew. We’re thrilled we did."
"You believe in your ideas so much that you wrote a book. Now what? Turn it over to some publisher, who will give it the old ‘ho-hum, hope it works’ treatment? Your ideas are so good that you want them to dominate the market, to become the #1 bestseller in its class, right? Then go to Promote A Book and beg Michael Drew to take on your cause, your book. Michael did an outrageous job with the nitty gritty work to get my book, Marketing Outrageously, onto the best-sellers list."
"If you’ve authored a great book that deserves to be a best seller, put Michael Drew on your team! What makes me so sure? My most recent book, Secrets of VITO: Think and Sell Like a CEO, was promoted to best seller status with the help of his ideas, system, and work!"
"Michael Drew helped me build a marketing campaign, so I sold 22,000 books in the first two weeks. We stayed on the bestseller lists–New York Times, plus Wall Street Journal, Business Week, USA Today, Amazon. Michael stuck to everything he said he would do, from his writers, who are fantastic, to his great project management team who excelled in terms of clarity and keeping things moving. They over-delivered, and it was worth every penny."
"My first book I did with Michael Drew, What Got You Here Won’t Get You There, went on to become one of the top five bestselling management books published in the last ten years in the United States, according to BookScan/Neilson. If you want to get your message out, you need to understand the book business. Michael can help you understand the business. Michael keeps up with it. He’s a great guy to work with. He’s done a fantastic job for me."